The heart is a muscle. You 'know' in your limbic system. The seat of instinct. The mammalian brain. Deeper, wider, beyond logic. That is where advertising works, not in the upstart cortex. What we think of as 'mind' is only a sort of jumped-up gland, piggybacking on the reptilian brainstem and the older, mammalian mind, but our culture tricks us into recognizing it as all of consciousness. The mammalian spreads continent-wide beneath it, mute and muscular, attending its ancient agenda. And makes it buy things. William Gibson
About This Quote

Advertising works on our limbic system, or our primal brain. This is the part of the brain that deals with emotions. It is the part where our desires are formed. It is also the part of the brain that deals with instinct. If you have ever had an urge to get something you didn’t need, you were probably influenced by advertising.

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  1. A genuine smile is one of the world’s rarest treasures.
  2. Learn from stars; even in the dark they give off light, not despair.
  3. A fish that is afraid of drowning in a river is ignorant of its gifts.
  4. A diamond earns its sparkle from the pressure it endures.
  5. It is in the storm, not the calm, that a rainbow is born.
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